Flooret Designs: Crafting a Vision for Home and Brand

In this project Plot Line Media needed to showcase flooring and attract designers.

Flooret Designs, a top distributor of high-end flooring, aimed to boost brand visibility and engage interior designers and discerning consumers. The goal was to create compelling web and social videos that highlighted product quality and inspired viewers to join the Flooret designer program. The campaign had to be authentic, visually striking, and competitive in a crowded market.

We partnered with renowned interior designer Michael Carron, filming in his home during a renovation to showcase Flooret’s products in a genuine, aspirational setting. Carron’s firsthand experience and endorsement provided a credible testimonial for the Flooret brand.

The primary production took place in Carron’s renovated kitchen and family room.

We transformed these spaces into a dynamic set, with lighting that simulated natural daylight. Additional locations and camera movement enhanced the storytelling, capturing both the elegance and practical installation of the flooring.

A web series that delivered results

The Flooret brand film and web series were highly successful, attracting many views and engaging audiences long-term. The authentic interview with Carron resonated with both designers and consumers, increasing product awareness and interest in the designer program. We’re excited to continue creating innovative projects with Flooret Designs.