Social Media Content
BEAUTIFUL VISUALS. POWERFUL STORY.
A visually compelling and emotionally engaging tool that communicates the unique history, values, and personality of a brand in a concise and memorable way.
THE VIDEO EVERY BRAND NEEDS
Videos to engage your audience.
Communicate your unique identity, values, and mission in a way that resonates with your audience. It helps to build an emotional connection with customers in a way that text/images can’t. They can also increase brand awareness and differentiate your brand from competitors in a crowded marketplace.
YOUR STORY DESERVES TO BE TOLD
Shot natively in a vertical format.
Your Brand Story is the “why” of your business. It’s the glue that connects your customers to your vision & mission.
-
A brand story video is a powerful marketing tool that allows companies to communicate their unique identity and values in a way that resonates with their audience.
Unlike traditional advertisements that focus on selling products or services, brand story videos aim to create a connection with consumers by showcasing the company's history, culture, and mission.
These videos typically feature visually compelling footage, music, and narration, and often include interviews with employees, customers, or other stakeholders.
By sharing the story behind their brand, companies can build trust, loyalty, and authenticity with their audience, and differentiate themselves from competitors who may offer similar products or services.
-
The most effective places to share your video include your website, social media platforms, and embedded in your email signature.
By sharing your video on your website, you can provide visitors with an engaging introduction to your brand and increase the time they spend on your site.
Sharing your video on social media platforms can help you reach a wider audience and generate buzz around your brand.
Finally, embedding your brand story video in your email signature is a simple but effective way to promote your brand and make a lasting impression on anyone you correspond with via email.
-
The target audience for a brand story video is typically the company's existing and potential customers, as well as anyone interested in learning more about the brand's unique identity, values, and mission.
By sharing their story in an emotionally compelling way, brands can create a connection with their audience and build loyalty and trust.
Share Your Story
You’ve told your story hundreds of times. Now let’s capture it right once so it can be told forever.
Gain Loyal Fans
Turn even more customers into your biggest advocates. Connect with them in a deep and meaningful way.
Sales Tool
Your story is one of the most effective sales & marketing assets. Let’s capture it and share it at scale.
Movie Magic
Showcase the aspects that make your brand unique using beautiful images, b-roll, music, interviews & more.
SOME OF OUR RECENT
Social Media Videos
★★★★★
"Open honest communication and beautiful work. It's been a privilege to work with the Plot Line team. Their ability to create a beautiful film and tell a great story is amazing. Highly recommend.”
Jeff Seymore
Welborn Foundation, Chief Communications Officer
FILM ONCE, USE EVERYWHERE
Common Uses for Social Media Videos
Brand story videos are a versatile marketing tool that can be used in a variety of ways to engage with customers, build brand awareness, and differentiate your company. Here are nine ways to get the most out of your brand story video:
Website introduction
Social media marketing
Email signature
Recruitment tool
Trade show promotion
Product launch
Brand repositioning
Investor pitch
Media & PR
FUEL ON YOUR CONVERSION FIRE
Boost your conversion rate up to 80%
Research has shown that including video on a website or landing page can improve conversion rates by up to 80%, as videos can capture the attention of viewers and convey information in a more engaging and memorable way than text alone.
CUSTOM TAILORED FOR YOUR NEEDS
Social Media Packages
Our custom-tailored video packages offer a powerful and cost-effective way to create engaging brand story videos that can drive business growth.
100% on-location
We pride ourselves on shooting our brand story videos on-location, creating an authentic and immersive experience for viewers.
On-Brand Design
Our team ensures that every brand story video we create aligns with our clients' brand identity, values, and messaging.
Strategy Focused
Our approach is strategy-focused, ensuring that each video we create aligns with our clients' marketing and business objectives.
Accessible Pricing
We offer accessible and scalable pricing and packages that can be tailored to fit the unique needs and budget of any business.
Scaleable packages that suit your needs.
Multiple sizes (Posts, stories. etc.)
On-location filming
Pro-level Lighting & Audio
Scripting & storyboarding support
Music & Graphics fully licensed
Marketing strategy sessions
Trusted by brands of all sizes
HERE ARE SOME OF OUR MOST
Frequently asked questions.
Can’t find what you’re looking for? Reach out to us directly and we’ll get back to you within 24 hours.
-
Irure sint do aute incididunt esse ea non ipsum pariatur labore officia. Excepteur id aliqua consectetur nulla in minim et Lorem exercitation culpa. Velit nisi ipsum Lorem dolore ex ut. Et aliqua aute dolor exercitation sint non consectetur culpa ipsum eiusmod nulla amet deserunt. Adipisicing sit est dolore consectetur do qui et labore cillum sint.
-
Description text goes here
-
Description text goes here
Flipping the script on unhealthy choices through the "Upgrade" initiative.
Upgrade: Making Healthy Choices the Easy Choice
The Challenge
In a world where unhealthy options are almost always accessible, the Welborn Baptist Foundation sought to flip the script with its "Upgrade" initiative. The challenge was to communicate a complex, multi-layered mission—promoting better nutrition, physical activity, and mental wellness for students—into a digestible and inspiring message. The campaign needed to reach parents, educators, and the community to prove that small, habitual changes can lead to a lifetime of thriving.
The Solution
The strategy was to move beyond abstract health advice and showcase the "Upgrade" mission in action. We planned a series of compelling social media commercials and web shorts that highlighted the real-world impact on students and schools. By featuring a mix of regional actors alongside actual educators and schoolchildren, we ensured the message remained authentic and relatable, grounding the initiative’s evidence-based programs in a positive, community-focused environment.
The Execution
Plotline Media utilized a streamlined, highly versatile crew to maximize budget efficiency without sacrificing production value. Led by Director/DP Chris Weatherly, the team—including a Gaffer and Camera Assistant—effectively managed dynamic filming across various regional locations. To add a cinematic and aspirational feel to the campaign, we captured breathtaking drone footage of sunset scenes in local parks, providing a visual metaphor for the "uplifting" nature of the program.
The Results
The "Upgrade" commercial and web shorts have become an essential visual component of the overall campaign. The final media was well-received by the Welborn Baptist Foundation and effectively conveyed the importance of healthy habits to the community. By vividly showcasing how schools and families can collaborate to improve well-being, the project has successfully reinforced the initiative’s role as a vital resource for regional health and academic success.