Brand Story Videos

Atlas Van Lines, a global leader in the moving industry, faced a critical turning point as the market shifted toward smaller, more flexible moves. To survive and thrive, the company made the difficult decision to raise prices, knowing that it was a bold move that required precise, delicate communication. The challenge was to explain this necessity to customers in a way that maintained trust and demonstrated leadership during a period of significant industry evolution.

The Solution

Partnering with the Chicago-based agency, we developed a strategy centered on radical transparency. The centerpiece was an influential film featuring CEO Jack Griffin, designed to deliver the message directly from the top. Director Chris Weatherly was brought on for his expertise in high-level client communication and his ability to direct corporate leaders on location, ensuring the CEO’s message felt authentic, heartfelt, and authoritative.

The Execution

The production was a logistical feat spanning four days across two major locations: Evansville, Indiana, and Washington D.C.. In Evansville, we created an "urban vibe" to reflect modern moving trends, managing the complexities of recording audio on busy streets while coordinating full-sized Atlas trucks and vans. We utilized local professional van operators to ensure every frame felt authentic to the brand.

The Washington D.C. leg presented a different set of hurdles. We utilized location scouts and local crews to find the perfect backdrops and navigated the rigorous permitting process required to film in the capital without interference from local authorities. This multi-city approach allowed us to capture the scale and professionalism of the Atlas network.

The Results

The "Atlas Rest" message resonated powerfully across the transportation sector. By clearly articulating that the price changes were driven by the industry's overall well-being rather than just profit, Atlas successfully turned a potential PR risk into a reputation-building success. The campaign led to an increase in market share and further established Atlas Van Lines as a trustworthy, decisive leader in the global moving industry.

Community One: Investing in Place, Investing in People

The Challenge - Long Term Video Production

Community One of Evansville, a nonprofit dedicated to revitalizing neighborhoods, needed a powerful storytelling tool to showcase its long-term impact. The goal was to create a film that would not only document the physical transformation of homes but also capture the spirit of community, faith, and neighborly love that drives their mission. The film had to serve as a compelling asset for fundraising, community engagement, and illustrating the profound effect of their work on residents' lives.

The Solution

We embarked on an ambitious five-year documentary project titled "Investing in Place, Investing in People." Partnering with director Chris Weatherly, Community One decided to follow the rehabilitation of three homes on a single block. This long-term, embedded approach allowed us to tell a deep, authentic story of transformation. To ensure the narrative was heartfelt and true to the organization's voice, we collaborated closely with Community One's Executive Director, Jessica Welcher, on the script.

The Results

The resulting film is a powerful testament to Community One’s mission. It serves as a vital media tool that effectively highlights the incredible journey of the homes and their new residents. The documentary has been instrumental in supporting fundraising efforts, fostering deeper community engagement, and creating a profound sense of belonging. It powerfully demonstrates the impact of investing in not just houses, but in people and the neighborhood they call home.

A Story of Hope

Brandon’s story is one of hope. He went from being a perfectly healthy boy to waking up paralyzed overnight. His parents were traumatized and had no idea what had happened.

Thanks to the generosity of the Ronald McDonald House of Atlanta, Brandon and his family could stay together as he underwent intense therapy which required extended hospital stays to help him regain the ability to walk.

Video Production on Location

This video production had to be filmed in one day, which included interviews and b-roll due to limited time with the subject. Plot Line Media was entrusted with Brandon’s story due to their vast experience with sensitive subjects.

The film was used for fundraising purposes to further the work of the Ronald McDonald House of Atlanta.

Redstitch: Capturing the Energy of Digital Innovation

The Challenge

Redstitch, a vibrant digital marketing agency in Evansville, Indiana, needed a brand video that reflected its energetic spirit and comprehensive suite of services. The challenge was to distill their diverse offerings—from SEO and web design to strategic consulting—into a single, high-octane visual narrative that would enhance their online visibility and establish them as a regional creative leader.

The Solution

The strategy focused on using the agency’s own "creative hub" as the primary backdrop. Director Chris Weatherly decided to lean into the lively, emerging nature of the agency by filming on-site at the Red Stitch offices. The solution was to create a fast-moving brand video that used the office's natural, inspiring environment to mirror the team's enthusiasm and professional passion.

The Execution

The production was defined by motion and light. Chris Weatherly both directed and shot the project. Weatherly worked tightly with a small crew to light the beautifully aesthetic Redstitch offices. To capture the "fast-moving" world of advertising, we employed swift camera movements and rapid editing. The film features a series of quick cuts, unconventional shots, and intimate interviews, all designed to create a sense of momentum and showcase the people behind the innovation.

The Results

The final video significantly bolstered Redstitch’s reputation, successfully positioning the agency as a powerhouse of regional creativity throughout Southern Indiana. By highlighting their commitment to quality and innovation, the project has attracted new clients and high-tier talent. The positive feedback from both the internal team and external prospects confirms the video's success in strengthening Redstitch's market position.

Art in Motion: The Heart of Tepe Park

The Heart of the Neighborhood

The Tepe Park Neighborhood Association isn’t just an organization; it’s a heartbeat. At its core is a radical belief: everyone has something valuable to contribute. Their mission is to transform Tepe Park into a healthy, safe, and vibrant sanctuary—a place residents are genuinely proud to call home. As the mural artist aptly noted, "When we are connected, we have the power and ability to create the changes we want to see in our neighborhood." This project isn't just about paint; it's about the emotional power of belonging.

The Hard Work Behind the Lens

Capturing this transformation required technical precision and creative grit. Director Chris Weatherly spearheaded a high-quality film project to document the work of renowned local artist Corderro Stith, who lives right in the neighborhood. To keep video production lean without sacrificing quality, Chris pulled double duty as Director and Cinematographer. Producer David Ross handled sound while pivoting between roles as assistant and grip. The team utilized advanced tools like drone footage for sweeping aerials and creative editorial storytelling to weave several weeks of filming into a cohesive, professional narrative.

Building Bridges and Brushes

The mural on the basketball court—a central hub for the community—served as a massive canvas for collaboration. This wasn't a solo act; it was a community event where residents actively participated in the creation of the art. By highlighting neighbors as "real people with names, stories, and talents," the project strengthened the social fabric of the area. The synergy between the film crew, the artist, and the volunteers transformed a standard activity spot into a symbol of collective trust and neighborly support.

A Vision for a Vibrant Future

This film does more than showcase a finished court; it acts as a catalyst for future growth. By enhancing the park’s value, the project enriches the lives of those living, working, and planning in this developing, underserved area of the city. It sets a new standard for how art can foster a safe and welcoming environment. Moving forward, the goal is clear: to keep using these collaborative sparks to fuel a neighborhood where pride and possibility grow in equal measure.